![]() Targeting the appropriate consumer demographic segment was another key issue. In another instance, a silhouette of Mickey is seen in the shadows on a wall, sending a clear message to viewers that the spot is an official Disney and Mickey Mouse release and not just something that was inspired by Mickey Mouse. The solution was to show Mickey’s hands and feet without actually showing the whole character. “We came up with a treatment for the video that would be completely point-of-view, and the POV would do a variety of things for us that were working in our favor.” But, at the same time, what were we going to do for 20 seconds if we couldn’t show Mickey?”Īfter much consideration, Damer and his team developed a concept to determine if they could push the limits on this restriction. “We had to come up with a campaign that promotes the watch and has some sort of call to action that inspires people to want this watch. “The challenge was that the licensing arrangement that Disney made with Nixon doesn’t allow Mickey’s image to be in the spot,” explains Barton Damer, creative director at Already Been Chewed. ![]() ![]() Nixon, a California-based premium watch company that is releasing a series of watches around the Mickey Mouse anniversary, called on Already Been Chewed to create the 20-second spot. Already Been Chewed (ABC), a design and motion graphics studio, developed a POV concept that met this challenge and also tied in the design of the actual watch. Imagine creating a spot for a watch that celebrates the 90th anniversary of Mickey Mouse - but you can’t show Mickey Mouse. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |